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Leadership Training for Positive Accountability and People Centered Performance that's AI-Powered

We help business owners, executives, and managers build accountable, high-performing teams using practical leadership frameworks and AI-enabled coaching.

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April Sabral Leadership is an AI-powered leadership training and coaching company specializing in positive accountability, leadership communication, and people-centered performance. Founded by leadership expert and author April Sabral, we modernize how leaders develop skills, manage performance, and create cultures where accountability and trust coexist.

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AI BOOTCAMP FOR LEADERS

Learn how to use AI to lead smarter, communicate better, and get more done — without being technical.

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THE POSITIVE EFFECT BOOK

Build Better Leaders. Strengthen Accountability. Improve Performance.

Positive Leadership & Accountability

AI-powered leadership training using the ACT and Positive Accountability frameworks to help leaders build trust, ownership, and performance without fear-based management.

Performance-Focused Leadership

Designed for performance-driven organizations across retail, hospitality, service, and corporate environments. Built on April Sabral’s 30+ years of developing high-performing teams.

AI-Powered Coaching

Ask April AI delivers on-demand leadership guidance, mindset support, and accountability coaching — helping leaders stay aligned, confident, and results-focused 24/7.

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April Sabral Leadership is an AI-powered leadership training company specializing in positive accountability and people-centered performance.

Choose Your Leadership Path

Small Business Owners

Build strong leaders, reduce turnover, and create accountability without burning out your team.

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Enterprise Leaders

Equip managers with scalable leadership systems powered by human insight and AI coaching.

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Meet Ask April AI Coaching — On Demand

Leadership challenges don’t wait for office hours.
Now your leaders don’t have to either.

Powered by April Sabral’s leadership frameworks, books, and training systems — Ask April AI is like having April on your leadership team, every day.

With Ask April AI, leaders get 24/7 access to:

Leadership conversation guidance
Accountability and performance coaching
Decision clarity and mindset support

Ask April AI is your on-demand leadership coach — built from April Sabral’s proven frameworks, training programs, and real leadership experience.

Your team gets instant guidance for conversations, decisions, mindset, and accountability — exactly when they need it.

Equip your team with coaching that never clocks out.

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Trusted by Global Brands

We’re proud to share the feedback from clients who’ve experienced our dedication to quality and creativity firsthand. Their words reflect the impact of our work and the value of our partnerships.

Vice President Retail, Indochino

Dean Hanspiker

Leading with Positivity is challenging - but with focus, determination - and the lessons April shared with us - achievable.

Assistant Vice President of Training for L’Oréal Professionnel USA

Victoria Usher

Having April coach and train our L’Oréal Professionnel Artists at our kick off training for the year was a perfect way to inspire the inspirational. The impact of this customized training she provided really met our team exactly where they were with an interactive training focused on training trainers. Our team has taken away so many great learns from the ACT workshop. They are focused on ROE (Return On Expectations) and in a service driven industry like beauty this is a game changer for us.

Global Retail Operations Leader Victorias Secret

Tracy Alcide

April was fantastic to work with. Timely response during the initial conversations, great facilitation and we received incredible feedback from our global Victoria’s Secret store teams. The thing we appreciated the most was although English wasn’t the first language of everyone in the room (multiple countries, multiple languages) April spoke clearly, translation of materials were easy to execute, and more importantly she was inclusive of everyone. We appreciate you April!

Thank you April for this amazing session, our teams felt so inspired and motivated! Investing in people development and growth is the first and easiest action any leader should take and I'm glad and proud you had such great contribution in this journey!

Giorgia Pradi
President - GM president Sunglass Hut

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April Sabral Leadership is an AI-powered leadership training and coaching company specializing in positive accountability and people-centered performance for business owners, executives, and managers.

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